AMI WELLNESS
Develop & Execute Go-to-Market Strategies
Worked directly with the AMI founder/CEO to develop go-to-market strategies for consumer and consultant acquisitions, rapidly scaling growth in terms of revenue and size. We built a proprietary back-office platform for AMI’s frontline affiliates that fully integrates the industry’s leading direct sales and training tools, along with key functionalities for their consumer-facing website. Through email marketing promotions, social advertising and revenue optimization across the entire customer journey, we are helping AMI reach their target demographic and recruit prospects as they succeed in becoming one of the first direct-selling companies to tap into the rapidly growing CBD and handcrafted herbal tinctures space.