EVAN WILLIAMS

Bourbon Done Right

As consumer demand for bourbon started to boom, Evan Williams needed to differentiate itself from the competition and elevate its position within the category.

We led Evan Williams through a complete refresh of their consumer communication strategy. We reconfigured and launched the brand’s new website with a content-forward approach designed to encourage discovery and create an emotional connection with consumers.

The “Bourbon Done Right” positioning serves as both a reason to believe in the product and an expression of values that guide the brand. Their website acts as the central manifestation of the brand’s messaging strategy and new creative campaign.

Results included an almost 50% increase in total page views as well as a significant increase in pages per session and a decrease in bounce rate.